You Educate The Future.

We can help your education marketing video spark chemistry with the right audience.

We're a full-service video production & brand services company proudly based out of Cleveland, Ohio. We specialize in Education Marketing Video.

We know you need to reach and convert prospective students. At The Story Is, we help to make it happen. Together we can help you target and engage new audiences, then guide them from initial awareness through to conversion, retention, and enrollment.

Educators make some of the biggest impacts in people's lives. That’s why we love partnering with education institutions to share stories of how they're shaping our future--one story at a time.

Whether it's a commercial, brand film, testimonial, or something in between we know how to leverage the power of storytelling to attract, engage, and delight audiences. For us, education marketing video isn't just about generating interest for a school.

It's opening the door to someone's future.

Our goal was to create a short film to support the launch of Western Reserve Academy’s most ambitious fundraising campaign ever. The team from The Story is created a piece that beautifully portrayed our campus and presented the inspiring perspectives of our students, faculty and alumni in a way that resonated deeply with everyone in our community. The film has been shown on our campus, across the country at alumni events and it has been seen in 15 countries outside the United States. The feedback has been inspiring.

Mark LaFontaine
Assistant Head of School for Advancement | Western Reserve Academy

Brand Films

Brand Films are a must-have education marketing video. A Brand Film shares your values, mission, and what makes your school unique with your target audience. A Brand Film showcases the best of who you are with visuals, sound, and storytelling in ways only possible with video. Simon Sinek famously said, "People don’t buy what you do, they buy why you do it.” A well crafted Brand Film is the cornerstone piece when it comes to education marketing video.

Testimonials

Testimonials education marketing videos often used to build consumer trust and to highlight the benefits of a product or service. Once your potential customers get far enough into their research, they will eventually want to know what experiences others have had with your product or service.

Student Testimonial Example: Adjoa

Course Program Videos

Education marketing video that highlights specific courses or degree programs your school offers are a great way to help people move down the sales funnel when it comes to education marketing. By showcasing your best offerings, you instill confidence and inspire people that they can work toward a better future by participating in the program.

Commercials

Commercials that rely heavily on storytelling are a great way to inspire prospective students to seek information about your school. While these types of video aren't relied on as heavily these days when it comes to education marketing video, they're still a vital piece of a successful marketing campaign for many institutions.

Northwood University 30 Second Commercial Example

Welcome Videos

The need for education marketing video doesn't stop after enrollment. Welcome videos are the perfect way to let a new student know just how excited you are about their decision to enroll with your school. Admissions teams all over the country use Welcome Videos to set the tone for what they student can expect once they get to campus.

Virtual Tours

Virtual Tours are growing in popularity when it comes to education marketing video. A Virtual Tour is a great way to help people visualize themself, or their student, walking your campus. They instill confidence and highlight the best of what you have to offer when it comes to the experience of attending your school or university. These types of videos have become even more effective since tours aren't as feasible given the COVID-19 pandemic.

 

Presentations

Some people mistakenly think education marketing video isn't relevant once a student is enrolled. This couldn't be further from the truth. Every time a student or family member views a video from your institution is a chance to reinforce the excellence of your brand. It's a chance for you to wow them. It's a chance to remind them of the great decision they made to trust you with their future.

Online Courses

In a post-pandemic world Online Courses have grown in popularity and have the potential to reach external audiences while also providing additional touchpoints for students and their families.

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New Program Commercial

John Carroll University was getting into the healthcare field by announcing the launch of a brand new bachelor of science in nursing program. We partnered with them to create a commercial that would show how the BSN program at JCU differs from other nursing programs.

The idea was to show how this nursing program would allow students to live a full life while also getting the education they need to save lives.

Nice Words From Clients.

The Story Is has done several video projects for us over the years and the results have been priceless. We show the brand video at the end of our sales presentations and I know it's helped us close deals.

I highly recommend them for any business who wants to gain great exposure to a potentially very large audience for many years to come.

John Beirne jr
JP Recovery Services

John Beirne

VP of Business Development | JP Recovery Services
The Story Is has done several video projects for us over the years and the results have been priceless. Especially as the business world has shifted to a more remote environment, having videos to creatively tell your story is a huge benefit. I highly recommend THE STORY IS for any business that wants to gain great exposure to a potentially very large audience for many years to come.

Mark LaFontaine

Assistant Head of School for Advancement | Western Reserve Academy
Our goal was to create a short film to support the launch of Western Reserve Academy's most ambitious fundraising campaign ever. The team from The Story is created a piece that beautifully portrayed our campus and presented the inspiring perspectives of our students, faculty and alumni in a way that resonated deeply with everyone in our community. The film has been shown on our campus, across the country at alumni events and it has been seen in 15 countries outside the United States. The feedback has been inspiring.

Brett Yacovella

Creative Director & Founder | Making The Moment
The Story Is has helped redefine the visual presentation of our brand… I can attest to a measurable ROI for these marketing pieces - key service lines we targeted for these videos have seen a measurable jump in sales. Beyond just the effectiveness of the video pieces, I was blown away by their leadership, dedication, and professionalism on the project execution side.