Education Marketing

We Are The Story Is

We're a full-service video production & brand services company proudly based out of Cleveland, Ohio. We specialize in video tailored for Education Marketing. We know you need to reach and convert prospective students. At The Story Is, we help to make it happen. Together we can help you target and engage new audiences, then guide them from initial awareness through to conversion, retention, and enrollment.

How We Help You Succeed

Education Marketing Supercharged With Storytelling

Educators make some of the biggest impacts in people's lives.That’s why we love partnering with education institutions to share stories of how they're shaping our future--one story at a time.

Whether it's a commercial, brand film, testimonial, or something in between we know how to leverage the power of storytelling to attract, engage, and delight audiences. For us, education marketing isn't just about generating interest for a school.

It's opening the door to someone's future.

Our Capabilities

Story Development

Pre-Production

Production

Post-Production

Fundraising

Campaign Fundraiser Videos

Our goal was to create a short film to support the launch of Western Reserve Academy’s most ambitious fundraising campaign ever. The team from The Story is created a piece that beautifully portrayed our campus and presented the inspiring perspectives of our students, faculty and alumni in a way that resonated deeply with everyone in our community. The film has been shown on our campus, across the country at alumni events and it has been seen in 15 countries outside the United States. The feedback has been inspiring.

Mark LaFontaine
Assistant Head of School for Advancement | Western Reserve Academy
Attract / Top of Funnel

Brand Films

Brand Films are a must-have for education marketing. A Brand Film shares your values, mission, and what makes your school unique with your target audience. A Brand Film showcases the best of who you are with visuals, sound, and storytelling in ways only possible with video. Simon Sinek famously said, "People don’t buy what you do, they buy why you do it.” A well crafted Brand Film will help you stay top of mind with prospective clients.

Attract / Top of Funnel

Customer Testimonials & Case Studies

Testimonials are often used in education marketing to build consumer trust and to highlight the benefits of a product or service. Once your potential customers get far enough into their research, they will eventually want to know what experiences others have had with your product or service.

Attract / Top of Funnel

30 or 60 Second Commercials

Commercials that rely heavily on storytelling are a great way to inspire prospective students to seek information about your school. While these types of video aren't relied on as heavily these days when it comes to education marketing, they're still a vital piece of a successful marketing campaign for many instiutions.

Attract / Bottom of Funnel

Course & Program Offerings

Videos that highlight specific courses or degree programs your school offers are a great way to help people move down the sales funnel when it comes to education marketing. By showcasing your best offerings, you instill confidence and inspire people that they can work toward a better future by participating in the program.

Attract / Delight / Bottom of Funnel

Virtual Tours

Virtual Tours are growing in popularity in the education marketing world. A Virtual Tour is a great way to help people visualize themself, or their student, walking your campus. They instill confidence and highlight the best of what you have to offer when it comes to the experience of attending your school or university. These types of videos have become even more effective since tours aren't as feasible given the COVID-19 pandemic.

Delight / Bottom of Funnel

Admissions Welcome Videos

Education marketing doesn't stop when someone enrolls. Welcome videos are the perfect way to let a new student know just how excited you are about their decision to enroll with your school. Admissions teams all over the country use Welcome Videos to set the tone for what they student can expect once they get to campus.

Delight / Bottom of Funnel

High-Quality Presentations

Some people mistakenly think education marketing ends once a student is enrolled. This couldn't be further from the truth. Every time a student or family member views a video from your institution is a chance to reinforce the excellence of your brand. It's a chance for you to wow them. It's a chance to remind them of the great decision they made to trust you with their future.

Some nice things people have said

The Story Is truly became an extension of our team on this project. It's like working with really talented friends who make the process fun.

Andrew De CraneCreative Director

With a service that can be challenging to communicate at times, we found that The Story Is took time to understand and help us create a professional video with a clear message. Their guidance was thoughtful and consultative, while keeping our unique culture and business in mind.

Colleen WardMarketing Communications Specialist

Our goal was to create a short film to support the launch of Western Reserve Academy's most ambitious fundraising campaign ever. The team from The Story is created a piece that beautifully portrayed our campus and presented the inspiring perspectives of our students, faculty and alumni in a way that resonated deeply with everyone in our community. The film has been shown on our campus, across the country at alumni events and it has been seen in 15 countries outside the United States. The feedback has been inspiring.

Mark LaFontaineAssistant Head of School for Advancement

Let's Partner Together

At The Story Is, we believe video has the power to humanize your brand, inspire action with your prospects, and bring hope for our future. We would love the opportunity to work alongside your team to fulfill your education marketing goals to achieve success for your admissions department.

The Story Is

We specialize in commercial, narrative, and brand films. We’ve been fortunate to tell a myriad of stores for a wide variety of clients. We love to take a project from concept to completion, and can help you solve gaps in your sales funnel or fly wheel by leveraging the power of video. Even if you don't have an education marketing team, we can help.