John Carroll University

University Video Production Case Study

Surprise The Future Campaign

John Carroll University was in the process of developing their newest campaign, and they needed to create a suite of videos that could be used for broadcast commercials, marketing emails, in-person presentations, social media, and their website.

 

Over the course of the next six months, spread across four university video production, we produced more than forty-nine different videos and cutdowns to help the JCU team achieve their marketing goals. We love when we get to come alongside incredible partners like John Carroll University to help bring their creative visions to life!

The Films We Made

Differentiation is crucial when it comes to university video production.

 

We differentiated JCU's videos from other university videos by focusing specifically on students rather than programs the school has to offer.

Full Length Broadcast Commercial

When it comes to university video production, we know the key to success is crafting the visuals to allow the audience to envision themselves, or their children, on campus.

 

We also wanted this piece to feel dynamic since the primary airtime was going to be during exciting sports events like the WInter Olympics and March Madness.

Higher Education Commercials
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Surprise The Future Brand Video

While the broadcast commercial focuses on specific reasons to attend John Carroll University, this video is meant to help the audience envision what they will accomplish in the future thanks to their JCU education.

Student Testimonials

No higher education marketing funnel would be complete without strong student testimonials.

 

JCU didn't want to have boring talking-head style testimonials that are commonly used in the market.

To help differentiate, we created a behind-the-scenes style aesthetic and developed an editing style that makes the pieces feel more lo-fi while still maintaining a high-production value.

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Faculty Interviews

When it comes to the sales funnel for education video marketing, it's important to showcase your faculty.

 

For John Carroll University, we wanted to show how passionate the faculty is about helping students to succeed.

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