Western Reserve Academy

Case Study

Showing A School's Rich History & Academic Excellence

Western Reserve Academy is a coeducational boarding and day school that offers students in grades 9-12 a distinctive college preparatory education in a beautiful, supportive setting.

 

Over the last 5 years and 20+ productions, we have helped WRA develop & maintain their on-screen brand with videos targeted toward current & potential students, alumni, parents, faculty, and the community.

The Films We Made

We have helped Western Reserve Academy fill their sales funnel with engaging video content that informs, inspires, and delights students, parents, alumni, & their community.

Education Marketing Videos
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Brand Film

When approached to create the Brand Story for Western Reserve Academy, the mission given to us was simple: craft the singular video statement for the school.

 

We worked with Western Reserve Academy to create a script that could touch on all of the unique elements that make the school incredible.

Coming from the voices of the students and faculty themselves, the final piece is an upbeat, bold, and beautiful snapshot of what makes this school amazing.

Brand Film

When approached to create the Brand Story for Western Reserve Academy, the mission given to us was simple: craft the singular video statement for the school.

 

We worked with Western Reserve Academy to create a script that could touch on all of the unique elements that make the school incredible.

Coming from the voices of the students and faculty themselves, the final piece is an upbeat, bold, and beautiful snapshot of what makes this school amazing.

$80 Million Capital Campaign

Friday, October 16th, 2015, WRA launched their most ambitious fundraising campaign to-date. The Campaign for Excellence and Access had a goal to raise $65 million to increase their endowment. 

 

The campaign called for a compelling story - the story of the Academy’s history and the ongoing strength of their educational program. We were brought into the campaign to consult and craft a compelling video component to act as the cornerstone of the campaign’s story.

 

The campaign exceeded everyone’s expectations and showed a tremendous return on their investment. In the first two months of the campaign, over $58 million was raised with the final amount raised being $86 million over the 3 year life of the campaign.

Documentary Fundraiser
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$80 Million Capital Campaign

Friday, October 16th, 2015, WRA launched their most ambitious fundraising campaign to-date. The Campaign for Excellence and Access had a goal to raise $65 million to increase their endowment. 

 

The campaign called for a compelling story - the story of the Academy’s history and the ongoing strength of their educational program. We were brought into the campaign to consult and craft a compelling video component to act as the cornerstone of the campaign’s story.

 

The campaign exceeded everyone’s expectations and showed a tremendous return on their investment. In the first two months of the campaign, over $58 million was raised with the final amount raised being $86 million over the 3 year life of the campaign.

boarding video
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Boarding School Campus Life

WRA needed a piece that showed what it's like to board at their school to ease the tensions & nerves many parents & students experience before attending.

 

We created a video that is upbeat, fun, and really captures what it's like to live on campus.

 

 

Boarding School Campus Life

WRA needed a piece that showed what it's like to board at their school to ease the tensions & nerves many parents & students experience before attending.

 

We created a video that is upbeat, fun, and really captures what it's like to live on campus.

 

 

Social Media Snippets

Because we spent a lot of time in the pre-production stage, we were able to get additional footage in the can from shoots that enabled us to cut social media snippets for WRA to use on their social media channels.

These snippets highlighted campus life and served as high-quality, low-cost video content that increased their brand awareness.

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Education Marketing Case Study Videos
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Admissions Welcome Videos

Western Reserve Academy knows that education marketing doesn't stop when a student enrolls.

 

They asked us to create welcome videos to set an expectation for what a student can expect once they get to campus.

Admissions Welcome Videos

Western Reserve Academy knows that education marketing doesn't stop when a student enrolls.

 

They asked us to create welcome videos to set an expectation for what a student can expect once they get to campus.

Virtual Tours

When the pandemic hit, WRA needed a way to give parents and prospective students a feel for the campus without physically being there in person.

A Virtual Tour is a great way to help people visualize themself, or their student, walking your campus. They instill confidence and highlight the best of what you have to offer when it comes to the experience of attending your school or university.


These types of videos are also incredibly effective to reach & inform people who are not within driving distance of the campus. 

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Diversity, equity, inclusion
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Diversity, Equity, & Inclusion

Western Reserve Academy, believes diversity, equity and inclusion are imperative and over-arching. They understand that diversity of thought and experience is critical to sustaining and strengthening their institutional values. 

 

They asked us to produce a suite of interviews with faculty to explain what Diversity, equity, and inclusion looks like at Reserve.

Diversity, Equity, & Inclusion

Western Reserve Academy, believes diversity, equity and inclusion are imperative and over-arching. They understand that diversity of thought and experience is critical to sustaining and strengthening their institutional values. 

 

They asked us to produce a suite of interviews with faculty to explain what Diversity, equity, and inclusion looks like at Reserve.

Course & Program Offerings

Reserve asked us to create a film that showcased some of their program offerings. The caveat was they didn't want another talking head video.

 

We followed a student whose life was changed by the opportunity she was afforded through the Compass Program.

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