Why Use Video To Market & Brand?

The answer is simple.

Video Marketing, Branding & Advertising

49.4

Organizations who use video marketing average a 49.4% increase in revenue year-over-year when compared to organizations who do not use video. (Aberdeen, 2015)

53

Organizations are 53 times more likely to be the #1 search result on Google when video is embedded on their website. (Moovly, 2016)

96

Including a video in an introductory email increases click-through rates by 96%. (Insivia, 2017)

B2B Video Marketing

75

75% of company executives nationwide watch work-related videos at least weekly. (Forbes, 2017)

Executives are watching video. A lot.

65

65% of company executives nationwide will visit a vendor's website after watching a vendor's video. (Forbes, 2017)

Product Videos

80

Product videos on your landing page can increase conversions by about 80%. (Insivia, 2017)

74

74% of viewers purchased a product after watching an explainer video of that product. (Wyzowl, 2016)

50

Almost 50% of internet users look for videos related to a product before visiting a store. (Google, 2016)

Social Media & YouTube Videos

100

100 million hours of video is watched on Facebook every day. (TechCrunch, 2016)
2
Time spent watching YouTube video on television has more than doubled year-over-year. (Google, 2016)

YouTube accounts for 2/3's of all premium online video watched across all devices among millennials. (Google, 2016)

45

45% of internet users watch more than one hour of Facebook or YouTube videos per week. (HubSpot, 2016)

82

82% of all Twitter users watch video content on Twitter. (Twitter, 2016)
1000000000
YouTube has over One Billion users, which is almost one-third of all the people on the internet globally. (YouTube, 2016)

YouTube reaches more 18+ year-olds during Prime Time TV hours than any cable TV network on mobile devices alone. (Google, 2016)