Playaway Launchpad

Product Announcement Campaign

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Findaway came to us with a fun idea: promote the launch of their new children’s learning tablet called the “Playaway Launchpad” by asking kids about outer space and learning. We took a psudo hidden camera approach to the shoot, where each kid was asked a few questions and told to interact with a toy rocket in whatever way they see fit. This was one of the most hilarious shoots we’ve ever been able to be apart of.


Director – Immanuel Mullen
Producer – Stephanie Mullen
Director of Photography – Kevin Coyne
Editor – Immanuel Mullen and Stephanie Mullen
Grading – Immanuel Mullen

“If I had a rocket…”

“What are aliens like?”

“I like learning about…”