Whenever we approach a commercial video production, we always take into account where a brand is in terms of development.
Second to Mom was a new brand that was preparing for their first product launch. We helped them identify and develop their brand personality for film, and then we produced three separate films with seven cuts for their marketing team to use in their launch campaign.
Commercial for Moms
This cut differs from the full-length version by focusing on the mother in the story. It was created to give the marketing team the ability to test with audiences. It leans into empathy more than the original and dad spots.
Commercial for Dads
This cut differs from the full-length version by focusing on the dad in the story. It was created to give the marketing team the ability to test with audiences. It leans more in the comedic direction than the original and the mom cuts.
